What Is A Digital Taxonomy And How Do You Know You Need It?

What Is A Digital Taxonomy And How Do You Know You Need It? To define a digital taxonomist we need to define taxonomy.

Taxonomy is the science or technique of classification. Rating your business means arranging and classifying business assets.

Due to the explosion of digital marketing content, the need to organize marketing tools has increased. A digital taxonomy is a plan or structure that helps you organize and classify digital content. Taxonomies include everything from the menu structure of your website to the background tags of your blog post.

A clear taxonomy keeps your content organized and allows your audience to easily find your content using either your site’s navigation structure (i.e., the menu and content placement menu) or your site’s search (i.e., background tags). Without taxonomy, your content will disappear because no one will find it.

What Is a Taxonomist?

The more content you have, the more critical it is to maintain the taxonomy.

This is where digital taxonomies come into play. They create and master the taxonomy of digital content. They are responsible for:

• Building taxonomy through user research and stakeholder interviews
• Maintain taxonomy, including the introduction of audio in all jobs that affect the content organization, such as UX and user interface design
• Informing content producers about taxonomy through training and acting as an advisor whenever questions arise

Due to the increasing use of digital content, this position has quickly become a critical role in the digital team.

How Do You Know If You Need a Taxonomist?

There are a few key indicators:

• You need a taxonomy if you have a lot of content
• You need a taxonomy if you have a lot of content producers
• You need a taxonomy if you have a lot of content and many factors
• You will need a taxonomy if it is difficult to find the content on your site

How do you decide if any of the above categories fall? Here are some steps you can take to assess the status of your content:

1. Evaluate the content using a content review.

• How much content is on your site? Is it less than a hundred pages?
• Is it organized? Is there a clear hierarchy in site navigation? Can content providers choose the right tags for their content?
• Is the content you are looking for easy to find? Can someone who is unfamiliar with the site quickly find the content?
• Does it only take a few clicks for someone to access the content they want?

2. Evaluate the current classification process.

• What is a taxonomic process? Is the matter clearly documented? A taxonomy process is a process by which a creator adapts content to an existing taxonomy. The creator should be able to refer to a documented taxonomic process and know exactly where its content is suitable for navigating the site and how it can be properly labeled.
• Do the factors stay that way?
• Are content producers trained in it?

3. Evaluate content providers.

• Are there less than four content providers?
• Are they all in the same place? Or is it easy to communicate regularly?
• Can any of them accept the work of the taxonomist described above?

If you answered “no” to any of these questions, add a taxonomist to your team.

The taxonomy enhances the user experience by making it easier to find content. If you have a lot of content or content producers, a clearly defined taxonomy that grows as your content grows is a critical step in ensuring your content is discoverable.

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